Built to Order™ Branding (Hello Yello)
The designs here represent an offshoot of KB Home's Hello Yello campaign, in this case promoting KB Home's Built to Order™ process, by which homebuyers can choose from thousands of options to customize their home to their unique style and budget. This "Built for ___" series presented collections of objects that would be representative of what homeowners with varied interests might have in their home, with an emphasis on the idea that no matter what their lifestyle, KB Home has a home to suit them. All the images used in these layouts were acquired via stock photography sources and were then retouched to reflect KB Home's corporate color of yellow.
Built to Order Branding
